Intellectual property and market law

Can you use a photograph downloaded from the internet? What possibilities do you have to use a quote from someone else’s book? What rights does the user of a streaming service have? How do you register a trademark? How do you protect your copyright? Can you protect a store concept? How is intellectual property managed within franchising? How can you use comparative surveys in marketing? What does improper or unfair competition entail?

Intellectual property law is the legal area where laws and precedents regulate the right to protection for various kinds of intellectual property, such as patents, trademarks, patterns, copyright for literary and artistic works, coats of arms and names.

Intellectual property is an idea that can in effect be protected through, e.g., patents, trademarks and/or copyright. Such protection is more important than ever before and companies are increasingly seeing the competitive importance of investing resources in securing and protecting their intellectual property in the countries where they operate.

Market law encompasses marketing and competition law. Market law focuses on, for example, if a certain marketing measure can be considered permissible or if a company is penalised because of a competitor’s illegal actions on the market. The Marketing Practices Act and the Competition Act are the two legal acts that specifically regulate this legal field, although the Act on Public Procurement may also be applied when various competition law queries arise. The regulation on market law is intended to promote a level playing field on the market and prevent unfair competition. Infringements can lead to sanctions in the form of damages.

Intellectual property and marketing law are two of the legal areas in which ASTRA ADVOKATER is specialised. Our lawyers have long experience of assisting our clients in these matters, both nationally and internationally.

ASTRA ADVOKATER is a business law firm with broad competence and long-term relationships. Through long-term and close collaborations with our clients, we can provide competent advice for each specific situation.

Thanks to our international network, we can provide counselling in legal, procedural and practical matters, regardless of where an investigation is being performed.

The firm offers counselling regarding:

Names and pictures in advertising
Public procurement

Our specialists in the area


Anders Fernlund

Anders har varit verksam inom franchising och distributionsrätt sedan 1983. Verksamheten bedrivs såväl nationellt som internationellt genom att företräda franchisegivare eller franchisetagare i alla steg från skapandet av ett franchisesystem till eventuella tvister eller utlandsexpansioner eller rena M&A-transaktioner. Anders har varit ordförande i Svensk Franchise, EuroFranchise Lawyers och senior vice chair i IBA’s International Franchise Committee. Anders är såväl civilekonom som Sveriges enda juris doktor inom franchisejuridik.

  • Olika advokatbyråer i Stockholm
  • Forskare och lärare vid Juridicum, Stockholms universitet
  • Linköpings tingsrätt
  • Handelshögskolan i Stockholm, civ. ek.
  • Stockholms universitet, jur. kand., jur. dr.

Do you want us to contact you?

We will contact you regarding your case. Describe the case and how you want to be contacted – we will get back to you as soon as possible.

Describe your case